“Those people who are crazy enough to think that they can change the world, are the ones that actually do”Steve Jobs during the debut of Apple’s “Think Different” Commercial
Apple is seen as the top of the food chain when it comes to marketing. From the very beginning of the company, they have always focused efforts on challenging the status quo. You just have to look at Steve Jobs legendary conference in which he debuted a powerful message to the lucky audience. To everyone’s shock, the commercial wasn’t about any apple computer at all. Instead Steve Job’s decided to focus on something that would change marketing forever. The message.
Focus on core values
What do people need to know about your realtor services? What do you hold most dearly that you want the world to know? These are the those ideologies that make your brand a success. When you focus a large amount of your time on what people need to know about your brand, you start the process of developing your message. For Apple, the company could not live in a world without trying something crazy to change it. This is the ideology that drove there every move, they let there message speak for itself.
Why your brand is failing
Brands are not made over night. Like marketing, brands need to be optimized to reflect the business.
When I view brands in 2020 the lack of authenticity has lead to a decrease in leads and attention. People want you to connect with them and see it all on a level that is relatable or valuable!
So how does your business develop authenticity? Take time to volunteer and make a impact in the community. After, before and during the course of your impact, document it all! At the end of the day, the act grabs there attention but the message and story keeps there attention. Focus on keeping your customers and develop a message that is both captivating and brings value to your target audience.
Good Starting Points
Go Live on Instagram or Facebook and tell your story. Become a motivator for those seeking to enter into your space or tell the world about new developments arising within your industry. The goal here is to get your message to as many people as possible and connect with your followers by asking questions. This is how you build a loyal fan base.
Record a video. Make a video about your life and talk about the current state of the world. This is a great way to give your take on a daily update to your fans. For example, you’re making a salad but your voice is playing in the background while you give updates about your industry. This gives a new prespective to your brand. By speaking about your day, you start to connect with your customers while getting your message across.
There are several ways to get started but all it takes is execution. Execute the ideas on your mind and always be able to provide people with value that can be taken throughout there lives.