Crush it! This is the book by Gary Vaynerchuk. One of the biggest lessons from this book is the continual innovation of marketing. We must always look to the horizon because optimization is the key to a more engaging audience. When we say look to the horizon, it’s important to understand what that means. When referring to marketing this may mean focusing more on building Alexa skills, caring about the customer, and researching trends. Overall, the book has given me a new outlook on marketing and I’m excited to share some of the main ideas to build your future brand!