1. Entertainment

This is so important because if your audience isn’t entertained, they are walking out the door!
Make a advertisement that everyone will try to replicate and create a formula that will resonate. Few marketers have reached the level of entertainment but the few that I have seen exist on Tik Tok.
Tik Tok marketers like Gary Vee, Plai.io, and Gerardo Perez have done a great job at entertaining while providing a message! I constantly look at there tik tok videos and you all should too!
2. Creativity

Lesson number 2! Make a creative promotion because if you’re not original, who will listen?
We see fifty five million advertisements on a daily on these social media applications, you need to be able to stand out!
Your audience wants authenticity and originality. If you do not take the time to think about the customer, your going to be another advertisement that people decide to scroll by.
As marketers we need to be able to take the inspiration from other ads and use them to optimize our own. Do not be afraid to think outside the box and use your network to provide the most value to your new advertisement!
If you need help, props is here to help!
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