3 Reasons Why Diamonds Can Make You A Better Marketer

Credit

Diamonds are one of the biggest marketing scams in the history of mankind. This is a product that has been seen at every single wedding. I recently watched a explained documentary about this phenomenon.

To even think about getting another ring for your significant other is frowned upon! Why is this so? Well because of marketing! Here are 3 things you can learn from marketing diamonds.

Take Advantage Of Tough Situations

Credit

The story of diamonds goes like this. Diamonds are not valued by many people at all in the beginning, they hire a advertising agency during the Great Depression and it’s now a house hold name.

They learned how to use a tough situation like The Great Depression and use it to there advantage! This has paid huge dividends for them as we now can’t live a life without buying one.

Go ahead and try to buy another piece of jewelry for your partner and see if they still respect you. It’s changed, times have changed and it’s all because of a advertising agency that made the slogan: Diamonds are forever!

It was in commercials, songs, everywhere! It was the beginning of a transformation from the tradition. We must all learn to have this effect on people!

Use The Power Of Collaboration

Credit

One of the greatest tools used for marketing diamonds was collaboration!

Artist, singers, and rappers are just some of the influencers that have been monumental in this brand!

Who hasn’t heard of Jacob the jeweller from all of Jay Z’s songs?

Not only rappers but in the early days, artist like Pablo Picasso would draw pictures depicting diamonds. This would lead to the idea of diamonds being works of Art!

Make Your Own Value

Credit

Diamonds define value by investing time into talking about the many variables of there product!

Think about 45 carat, yellow, blue, etc. These are things that are created by a marketing agency to add value!

I find this story insane because it has transformed us into thinking that these diamonds are some of the most rarest pieces of jewelry in the world!

This is just another example of how marketing has been the driving force for humankind!

Published by Cole Correia

As someone who loves marketing and sales, the idea of telling stories that help small business owners, real estate agents, and individuals is so important to me. Take the time to stay up to date on the latest news and marketing advice to help you run your business!

2 thoughts on “3 Reasons Why Diamonds Can Make You A Better Marketer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: