Vanity metrics are those metrics that you shouldn’t need a large focus on.
Vanity metrics can be those metrics such as views and followers. The reason I say these are not important is that they don’t truly matter to the overall function of the business. For me, these metrics can be forgotten and the focus should really be on the content itself and the amount of people that actually interact with that content. You should focus on gaining more and more comments and actually interactions that lead to happy campaigns of the future. Make sure to focus on what really matters in your next campaign and tell me how it goes!